![]() ![]() ![]() E-commerce sites do the same, and help us make shopping online quick and efficient. Netflix and Spotify recommend what we should watch and listen to based on our preferences. Now, over two decades later, the technology finally exists to deliver individualized experiences. Each online experience was the same, just as it was for a television or print ad. published the landmark book The One to One Future, in which they predicted that “using new media of the one-to-one future, you will be able to communicate directly with consumers, individually, rather than shouting at them, in groups.” Unfortunately, technology didn’t allow for this quite yet. In the early 1990s, Don Peppers and Martha Rogers, Ph.D. When the internet arrived, a new dream of individualized marketing came with it. To achieve this, the mass marketers of the past successfully employed such tactics as TV ads, print ads, and billboards. I, for one, can’t wait to see what happens next week.Historically, marketing was all about reaching the largest audience possible with the same experience. We changed course, but players are still dropping into their spaces all across the board. ![]() Overall, this week’s episode was brilliant for the subtlety and characterization. There’s no way we spent so much time getting to know her earlier this season just for her to die in the blink of an eye. It’s also slightly unclear whether there are any survivors of the attack, but my money is on our girl Bobbie making it through. Whether or not it has anything to do with the Protomolecule is unclear. It seems that our crew of Martian Marines gets attacked by what I can only imagine is some sort of alien force. I feel like I don’t even know enough about what happened to write about it, but I’m going to give it a go. Hands down the most shocking bit of this week’s episode was the incident on Ganymede. And if I know The Expanse writers at all, it won’t be what we’re expecting. It’ll be interesting to see where people choose to place their allegiance. Fred Johnson sums up this tension nicely when he tells Holden to, “pick a side!” Everyone is going to have to pick a side. She decides to help the Tycho Station crew with the destruction of the nukes. There’s no doubt that even though she’s with Holden, she still thinks for herself. She shows her allegiance when she deviates from Holden’s way of thinking. This has an interesting consequence for Holden and Naomi. Earth and Mars have habitually taken advantage of their work and their resources. Where Martians and Earthers seem to reach common ground from time to time, Belters don’t feel any of the camaraderie. He claims this is just a contingency plan, but tensions are rising and belters are more pissed off than anyone. Turns out, little old Fred decided to save some for himself. These 30 missiles turn up in a giant space net, no joke. After Earth’s missiles were rendered useless in the attempt to destroy Eros, 30 of them went missing. While Chrisjen is showing us exactly where she stands, Fred Johnson is doing the same thing…kind of. Her reward is keeping her place as a power player. Patience was her virtue. She put herself in the best possible position, demanding Mao come forward without revealing how much she knows about him conspiring with Errinwright. It’s nice to see her anger hitting the right target. Thankfully, she also finally has it out a bit with Errinwright, demanding that Mao turn himself in for all the Protogen stuff and basically almost killing Earth. ![]() She gives her blessing for her former man-friend (?) to look into finding Eros on Venus. On Earth, Chrisjen is asserting some dominance. It was inevitable that they would find things they didn’t like. This is a great working metaphor for the impact humans have had since that moment, how technology and invention have been a driving force, pushing humanity farther out into the universe. “Paradigm Shift” features a flashback to Solomon Epstein inventing (or discovering accidentally) the Epstein Drive, the technology that made colonizing space possible. Instead of looking outward from the Protomolecule, this week we find ourselves looking inward at the relationships between both the characters we’ve come to know and the parts of the Solar System they represent. As the title suggests, we’ve ever so subtly changed directions. So this week was going to be a bit of a mystery. Last week’s episode of The Expanse saw the end of one of the longest outstanding plot lines when Eros crashed into Venus with both Julie and Miller inside. The Expanse Season 2, Episode 6 recap: “Paradigm Shift”, Aired March 1, 2017 ![]()
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